We create contemporary luxury streetwear that speaks to those who move different. The vision? To design not just clothes, but experiences, statements, and stories wearable proof that you don’t have to compromise identity for elegance.
What We Stand For
From day one, 97 Urban has been about blending edge with excellence. Every thread carries intention. Every piece is designed for those who don’t just walk the streets they shift the atmosphere.
• Quality that lasts.
• Designs that start conversations.
• Collections that reflect culture.
We’re not just selling garments. We’re building a movement.
The Pieces That Define Us
You might’ve seen the Unity in Diversity Tee, a tribute to Ghana’s power and pride.
Or the Ethereal Shadow tops, floating with elegance in the heat of summer.
Maybe you caught a glimpse of the Crocodile Skin Bat Buckle Belt a legacy piece, carved from survival.
And we’re just getting started.
Each drop is crafted with precision. Each campaign, a world of its own.
We’ve designed garments that convert into bags, belts that tell transformation stories, and pants that blur the line between utility and elegance. This is innovation on a runway of rebellion.
More Than a Brand
97 Urban is a lifestyle.
A belief that where you’re from shouldn’t limit where you can go.
We speak to creatives, dreamers, rebels, and quiet disruptors.
The ones who don’t ask for permission they just create.
We’ve hosted pop-up shows, collaborated with artists, built tribute pieces like The 2409 Archives, and created drops that carry Ghana’s spirit into the future.
What’s Next?
A lot.
From footwear concepts made for Ghanaian athletes to experimental silhouettes, community projects, and new digital campaigns we’re shaping the future of African luxury fashion.
We’re not moving like a brand.
We’re moving like a culture system.
A pulse you can wear.
Join the Movement
This is 97 Urban.
Built from the street.
Refined by vision.
Driven by legacy.
Welcome.